Ulf Waschbusch

Consumer & Mobile Product Leader



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Accomplished product management leader with long experience building industry-leading consumer and mobile products at startup successes such as Sea (Garena) or JamCity (SGN) and blue-chip companies Google, Myspace, Priceline/Agoda and T-Mobile.

Track record of setting vision, designing user-friendly applications, games and websites used by hundreds of millions of people around the globe.

A Stanford MBA, with a strong Technical, Product and Management background across Asia, the United States and Europe for world-wide leaders Google and Priceline, as well as starting, advising and working for Web, Entertainment and Mobile startups.

Products consistently led to high user growth, satisfaction, high download and active user numbers, significantly increased conversion rates and engagement and have been rated highly. Ulf is specialised in product transformations and reinvigorating a product portfolio.

Ulf is interested in opportunities in Head of Product/Head of Digital/Partner roles across the Mobile, Consumer Internet and Applications space as well as in helping and consulting startups and venture capital companies, with a strong desire to bring exciting products to life that touch the hearts of millions of people.

Ulf loves to travel and has flown almost 200,000 miles last year.


Across three pillars


An eye for deligthful user experiences and interfaces


Delivering successful products to hundreds of millions of users around the globe


Architecting applications that can be delivered quickly and run reliably


Creating value and customer delight

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Agoda - Priceline

Senior Director of Mobile

Leading Agoda's global Mobile Team

Launched huge initiative to rebuild, redesign and re-architecture Agoda's mobile applications for Android and iPhone from the ground up featuring a very well-received fresh new design and user experience, which catapulted the newly launched apps to the top of the Play Store and Appstore review rankings in the travel sector.

New apps have proven to be a huge success for the business, leading to

- the creation of a billion dollar+ business

- transforming Agoda into a Mobile-first company

Senior Director of Mobile

Hong Kong, China SAR and Bangkok, Thailand


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Placety Pte. Ltd.

Co-Founder & Chief Executive Officer

- Mobile location-based social network startup that helps people make sense of the world around them by allowing them to tag, rate, talk about, explore, share, follow and create Places.

- Developed iOS application for iPhone and iPad as Product Lead and Software Developer/Programmer, building the app in Objective-C for iOS6 and higher

- Featured Social Networking app on the Appstore

Co-Founder & CEO

Singapore and Los Angeles, CA


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JamCity (SGN)

General Manager & Head of Mobile

- Product strategy, development and marketing head of Mobile for Mindjolt’s mobile consumer platform

- Overseeing and leading the 35-person development, design, art, QA and production team of Mobile games producer Engenus/SGN in Buenos Aires, Argentina - a subsidiary of SGN

- Launched five brand new game titles and a ten-game franchise category for iPhone and iPad

- Reached #2 spot 'Top Free Apps' in Apple's charts with Fluff Friend Rescue, Top 50 Grossing Apps and the Top 10 with three other games

General Manager, Mobile

Los Angeles, CA and Buenos Aires, Argentina


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Sea (Garena)

Chief Product Officer

Leading Product Development and Strategy at Sea (Garena), one of the world's leading social entertainment and gaming platforms with over 100 Million Users.

- Product strategy, development and marketing head of Garena’s gaming and web platforms, Garena Plus

- Doubled registered user base from with a focus on South East Asia, Brazil, Russia

- Launched garena.com, blogs, forums, monetization, payment and Windows-based instant messenger platform: Garena Plus

Chief Product Officer



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Director of Product Management, Mobile

Leading Product Development and Strategy team at MySpace Mobile, the world's favorite social networking site on mobile devices with more than 23 MM users and 8 billion monthly pageviews. Grew usage by 450% YoY.

- Native application development for the Apple iPhone, Palm pre, Google Android platform, Danger Sidekick, RIM BlackBerry, Nokia, Microsoft Windows Mobile.

- First on the Android market at launch leading to over 50% penetration

- Close partnerships with the leading mobile OEMs and carriers around the globe, such as at&t, T-Mobile, Verizon, Sprint, Vodafone, Nokia, Sony Ericsson, Palm, Motorola, Microsoft, HTC, Samsung, Google

Director of Product Management, Mobile

Beverly Hills, CA


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Product Marketing Manager, Mobile

- Worldwide Marketing lead for most of Google's mobile products (Google Search, iPhone products, Youtube, SMS, News, Sync and Gmail for mobile, mobile.google.com)

- Launched more than a dozen consumer products; received multiple peer and management awards

- Team expert for market knowledge & research; authored board letter

- Organized major trade show representations (CTIA, Macworld), delivered keynote presentations

- Owned and optimized $25MM Search Engine & online ad campaigns, boosting traffic by 10x

Product Marketing Manager, Mobile

Mountain View, CA


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Stanford Graduate School of Business

Master of Business Administration (MBA)

Activities and Societies:

- Chief Technology Officer of the High Tech Club

- Recipient of Academic Recognition Award

Master of Business Administration (MBA)

Stanford, CA


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T-Mobile International

Content & Partner Marketing Internships

- Managed international content sourcing & delivery workflow

- built web information portal for internet & television

- Supervised $12 million music service (ringback / Caller Tunes)

- increased product portfolio by 400% in 3 months

- optimized positioning of data, messaging & media products

Content & Partner Marketing Internships

Bonn, Germany & Bellevue, WA

2004 & 2005


Feel free to reach out

Hong Kong